Walk for Animals 2015
Wag-o-mania 2015!
Easy As Pie Menu

Fundraising Tips

New to fundraising and need some ideas? Fundraising can come easily when you do it from the heart. Be creative and make it personal! If you have a loved pet, share your story, and have everyone on your team do the same. We’ll get you started with some creative ways to raise money and help the animals you love. Don’t forget to ask those who sponsor you if their employer offers matching gifts!

Recruit a Walk team. Fundraising can be more fun when done with others!

Brainstorm a list of potential teammates. Who do you see every day? Who do you work with? Invite your friends and family to participate. You would be surprised at how many people have pets they love. New teams can be created here.

Confirm all teammates are registered and have created a personalized fundraising page. This is a great way for people to see their story!

It’s important to keep your team motivated throughout the entire fundraising process. You are all working hard for a wonderful cause—to help animals who can’t help themselves. Make it fun! Remind your team that they are making a difference, and every penny they raise is of huge value.

In order to maximize your walk efforts, be sure to take full advantage of your social media networks:

  • During the months leading up to the Walk, make our Walk logo your profile picture on your favorite social media sites.
  • Post regular updates to show the world your hustle! Just click one of the share buttons on your personal page and it’s instantaneous.
  • Always thank your donors publically on social media - it's a great way to show them you appreciate their support while inspiring others to follow their lead. 

Get your community involved:

  • Involve others by throwing a garage sale, bake sale, movie night, or dance party to raise awareness and garner donations.
  • Campaign door to door, if your neighborhood allows. Bring your pet along to break the ice!
  • Bring in snacks to the office. Your coworkers can have some if they donate to your Walk efforts. Pets aren’t the only ones motivated by food!

Be strategic with your emails:

  • Tailor your writing to your audience. Try out several different templates if you have a wide range of groups.
  • Be direct and concise. We all tend to ramble when talking about issues close to our hearts.
  • Understand the optimal time of day to send your email.
  • Don’t be afraid to follow up with those who haven’t read your email. You can tell who reads your email by checking the contacts in your participant center.
  • If you are a previous donor, always update your contact list before embarking on your new Walk fundraising efforts.

Fundraising ideas for corporate teams:

Jeans/Casual Day - For a donation, employees will dress casual on a designated day.
Team Spirit Day - For a donation, employees can wear a jersey/t-shirt/sweatshirt/cap of their favorite sports team.
Collect “Extra Change” - Collect change near the register in the cafeteria, lunch room or conference room.
Prize Drawing - For a donation of a specific dollar amount, each donor is entered into a drawing for gift certificates, prime parking space or tickets.
Food/Beverage Sale - Cookies, donuts, bagels, popcorn, muffins, hot dogs, pizza, ice cream, smoothies, etc. always go over very well! Sell homemade dog treats for all the four-legged friends!
Break a Balloon Contest - Buy a dart for $1-$5 and throw it at a wall of balloons to collect the prize inside. Prizes can include casual days, prime parking sports, free lunch, and gift certificates.
Recognition Day - Sell balloons, cupcakes, flowers, cards, etc. to be given to a co-worker on a designated day as a show of thanks or appreciation.
Lunch in - Encourage employees to bring lunch for a week (or see if a company will supply) & donate savings.
Jail a Manager - Place a management employee “under arrest,” charging $1-$5 a minute to keep him/her in jail.
Executive Dunk Tank or Pie Throwing Event - Employees make a donation for each toss.
Relaxation Day - Bring in a massage therapist to perform neck and back massages for a donation.
“Etiquette Rules”- Fine co-workers a $1 or $5 donation for arriving late, not turning off cell phones, having side conversations, bad words, etc.
Auctions - Employees procure or donate items for live, silent or online auctions.
Manager Cook-Out - For a $10 donation, employees dine on food prepared by the management team.

Need additional tips? Please see the Making Tracks archive: a collection of Walk for Animals email newsletters.